Glossary
In an effort to enhance your understanding of this documentation, we present here a glossary of terms that you may encounter throughout.
Liftoff vs Launchpad
"Launchpad" (formally, Launchpad Intelligent Software, LLC) is the name of our company. Our marquee product is Liftoff.
Industry-standard terms
-
Ecommerce
Buying and selling goods and services online; also, the platform that enables such transactions (like Liftoff!). -
ERP – Enterprise Resource Planning
Software used for business management. Netsuite and Sage X3 are popular examples. -
CRM – Customer Relationship Management
Software used to manage your sales and account pipeline. Salesforce and HubSpot are popular examples. -
CMS – Content Management System
Software used to build and manage a multi-purpose website containing static and dynamic content. Drupal and WordPress are popular examples. -
OMS – Order Management System
Software used to manage high-volume sales. Cin7 and ShipStation are popular examples. -
Front End or User-Facing
The component of a web platform that the end-user is meant to use. In Liftoff, this is the main account site (like mystore.liftoff.shop) where your customers shop and place their orders. -
Back End or Admin-Facing
The component of a web platform that the company staff use to configure and manage content on the front end. In Liftoff, this is My Liftoff (my.liftoff.shop). -
API – Application Programming Interface
A set of tools that a software developer can use to integrate someone else's software with their own. Liftoff has an API of its own, ready for you to use! -
PCI Certified – Payment Card Industry
A standard for ensuring that payment and personally-identifiable information is kept strictly secure. You can read more about this here. -
SEO – Search Engine Optimization
Tools and methods for helping people find you and your website when they perform an online search. -
PURL – Personalized URLs
Special, uniquely-generated URLs used for direct-mail/direct-contact campaigns. You know those clickable links and buttons you see in emails from companies? Those are PURLs.
Platform-specific terms
-
My Liftoff
This is the name we use for the Liftoff back end / admin area. -
Readiness Checklist
A list we've come up with of the very first things you should do in My Liftoff before you're ready to sell. -
Record
A unique and very powerful feature in Liftoff, records allow you to store information of all kinds in an easy-to-use database form, then use that information in limitless ways on your Liftoff account.
Updated about 2 years ago