In an effort to enhance your understanding of this documentation, we present here a glossary of terms that you may encounter throughout.
"Launchpad" (formally, Launchpad Intelligent Software, LLC) is the name of our company. Our marquee product is Liftoff.
Buying and selling goods and services online; also, the platform that enables such transactions (like Liftoff!).
ERP – Enterprise Resource Planning
Software used for business management. Netsuite and Sage X3 are popular examples.
CRM – Customer Relationship Management
Software used to manage your sales and account pipeline. Salesforce and HubSpot are popular examples.
CMS – Content Management System
Software used to build and manage a multi-purpose website containing static and dynamic content. Drupal and WordPress are popular examples.
OMS – Order Management System
Software used to manage high-volume sales. Cin7 and ShipStation are popular examples.
Front End or User-Facing
The component of a web platform that the end-user is meant to use. In Liftoff, this is the main account site (like mystore.liftoff.shop) where your customers shop and place their orders.
Back End or Admin-Facing
The component of a web platform that the company staff use to configure and manage content on the front end. In Liftoff, this is My Liftoff (my.liftoff.shop).
API – Application Programming Interface
A set of tools that a software developer can use to integrate someone else's software with their own. Liftoff has an API of its own, ready for you to use!
PCI Certified – Payment Card Industry
A standard for ensuring that payment and personally-identifiable information is kept strictly secure. You can read more about this here.
SEO – Search Engine Optimization
Tools and methods for helping people find you and your website when they perform an online search.
PURL – Personalized URLs
Special, uniquely-generated URLs used for direct-mail/direct-contact campaigns. You know those clickable links and buttons you see in emails from companies? Those are PURLs.
This is the name we use for the Liftoff back end / admin area.
A list we've come up with of the very first things you should do in My Liftoff before you're ready to sell.
A unique and very powerful feature in Liftoff, records allow you to store information of all kinds in an easy-to-use database form, then use that information in limitless ways on your Liftoff account.
Updated over 1 year ago