Glossary

In an effort to enhance your understanding of this documentation, we present here a glossary of terms that you may encounter throughout.

Liftoff vs Launchpad

"Launchpad" (formally, Launchpad Intelligent Software, LLC) is the name of our company. Our marquee product is Liftoff.

Industry-standard terms

• Ecommerce
  Buying and selling goods and services online; also, the platform that enables such transactions (like Liftoff!).

• ERP – Enterprise Resource Planning
  Software used for business management. Netsuite and Sage X3 are popular examples.

• CRM – Customer Relationship Management
  Software used to manage your sales and account pipeline. Salesforce and HubSpot are popular examples.

• CMS – Content Management System
  Software used to build and manage a multi-purpose website containing static and dynamic content. Drupal and WordPress are popular examples.

• OMS – Order Management System
  Software used to manage high-volume sales. Cin7 and ShipStation are popular examples.

• Front End or User-Facing
  The component of a web platform that the end-user is meant to use. In Liftoff, this is the main account site (like mystore.liftoff.shop) where your customers shop and place their orders.

• Back End or Admin-Facing
  The component of a web platform that the company staff use to configure and manage content on the front end. In Liftoff, this is My Liftoff (my.liftoff.shop).

• API – Application Programming Interface
  A set of tools that a software developer can use to integrate someone else's software with their own. Liftoff has an API of its own, ready for you to use!

• PCI Certified – Payment Card Industry
  A standard for ensuring that payment and personally-identifiable information is kept strictly secure. You can read more about this here.

• SEO – Search Engine Optimization
  Tools and methods for helping people find you and your website when they perform an online search.

• PURL – Personalized URLs
  Special, uniquely-generated URLs used for direct-mail/direct-contact campaigns. You know those clickable links and buttons you see in emails from companies? Those are PURLs.

Platform-specific terms

• My Liftoff
  This is the name we use for the Liftoff back end / admin area.

• Readiness Checklist
  A list we've come up with of the very first things you should do in My Liftoff before you're ready to sell.

• Record
  A unique and very powerful feature in Liftoff, records allow you to store information of all kinds in an easy-to-use database form, then use that information in limitless ways on your Liftoff account.