In Liftoff, a page represents a single page of content within a site. Each page can be reached in the browser at a specific URL, contains a number of content blocks, and derives its structure from a layout.

Work with pages

To begin, navigate to Website > Pages.


Only admins with the necessary permissions can access this area.

Creat a new page

To create a new page, visit the Pages listing, and click the Add Page button. You will be presented with a screen requesting the following information:


Is Required?




This is the name of your page within Liftoff. Choose a name which clearly denotes the page's purpose.



The page's title is used on browser tabs, shows up in search engines, and, depending on layout, will be the primary heading on the page.

URL Path


This is the end path of this page’s URL. Note: You only need to provide the path itself. The preceding will be entered automatically. This field may only contain alphanumerics and hyphens.

Meta Description


This is a short description, used for SEO purposes. It may appear in search engine results.

Meta Keywords


Separate keywords with commas. This is intended for SEO use, though most search engines do not apply any significant weight to this signal when determining search rankings.



For most pages, select the default option.

For more information, see our article on layouts

Once you have created your page, you’ll need to define the content and the access. Please see below for more on editing an existing page.


Page URLs

When adding a new page or editing an existing page, do not include any leading slashes in the URL Path.


Meta Keywords and SEO / search rankings

Search engines grant very little, if any, weight to meta keywords when determining page rank, due to the ease of abuse in the past (known as "keyword stuffing"). However, if you elect to use this feature, be sure to include only keywords relevant to your business and content or your ranking may actually go down.

While Liftoff provides SEO-friendly markup and features, we do not offer SEO services, nor do we make any claims or warrants regarding the effectiveness of their use. If you require SEO services, we recommend that you seek out a third-party provider.

Edit an existing page

Locate the page you wish to modify from witin the Pages listing (see image above) and click the Edit button. You will be taken to the Edit Page screen and presented with three tabs.


The Page tab provides the opportunity to modify any of the basic page information. Its setup is the same as when you created the page.


The Content tab is where you assign content blocks to a content area. Select the area in which you would like your content block to appear from the drop-down box, then select your content block via the second dropdown.


The Access tab contains security and access settings for the page.

  • Publication Status – This selection determines whether this page is visible.
  • Start Publication On – If you would like this page to only be visible starting at a specific day/time, enter the begin date here. By default, a page is viewable as soon as you create it.
  • Stop Publication On – If you would like this page to only be visible up until a certain time frame, enter the end date here.
  • Customer Access – Depending your selection, you can choose to follow site-level access settings for this page, allow anyone to be able to view it or to make users login prior to viewing it.

Delete an existing page

To delete a page, navigate to the Pages listing (see above), locate the page you wish to delete from the list, and click the Delete button.